Archive 1
- The Truth About PR Disasters
- What You Don't Know About Public Relations Can Hurt You
- Put Your Networking to Work

Archive 2
- Ten Steps to Better Media Relations
- Media Releases for All Occasions
- Press Releases are a Colossal Waste of Time

Archive 3
- Public Relations Across Cultures
- Storytelling and Public Relations
- How to Improve Your Media Relations

Archive 4
- Boost the Credibility of Your Web Site
- PR: The Wildcard Marketing Strategy
- Effective Strategies for Online Public Relations

Archive 5
- The Road to Inspiration
- Don't Overlook the Small Stuff
- Publicity From Thin Air

Archive 6
- PR's Place in the New Millennium
- Time to Sweeten Up The KISS Rule
- Pitching Your Product is Problematic

Archive 7
- Escaping the Taint of Corporate Scandal
- Why Some Crisis Plans Miss the Boat
- Skate Your Way Around Media Crises

Archive 8
- Assume the Marketing Position
- When to Use a Public Relations Pro and How to Hire One
- Optimizing Press Releases to Show Up in Search Engines

Archive 9
- A Recipe for Marketing Success
- Effective Steps to Counter a Crisis
- Recycling Published Articles

Archive 10
- How to Pitch The Media Like a Pro
- Want Successful Public Relations? Plan For It!
- Draw Media Coverage to Trade Shows

Archive 11
- Publicity Stunts Still Earn Attention
- What is Public Relations?
- Practical Pointers for Powerful Press Releases

Archive 12
- How to Write a Winning Op-Ed
- Your Career in Public Relations
- Smashing the Myth of the Press Release

Archive 13
- Amateurism Hurts Public Relations
- How Public Relations Can Help Your Business
- From the Mailbag: What Am I Missing?

Archive 14
- Squeezing Fresh Tech Media Plans
- How to Hit the Public Relations Bullseye
- From the Mailbag: What's Your Best Job Interview Tip?

Archive 15
- How to Avoid 'Me Too' Marketing
- Crisis Management Moments
- How to Stage Great Media Events

Archive 16
- Fast PR Opportunities on Slow News Days
- Successful Company Communications
- Public Relations Can Be the Antidote for Small Business Failure

Archive 17
- Keep Your PR Copy Trim and Sleek
- Create a Killer Online Newsroom
- Batter Up! How to Pitch Your Media Release

Archive 18
- Public Relations for the New Entrepreneur
- Is Your Public Relations Investment Paying Off?
- From the Mailbag: Should I Be a Public Relations Intern?

Archive 19
- Making the Most of Media Interviews
- Public Relations and (or) Advertising?
- Objectives: The Weakest Link in Public Relations

Archive 20
- Ethical Public Relations: Not An Oxymoron
- PR Ethics? In Praise of Secrecy
- Whither (and Whether) Goes Public Relations?

Archive 21
- The Perfect Media Package
- The Benefits of Being Brief
- The New Rules for Public Relations

Archive 22
- Just What is News?
- Understanding US Hispanic News Media
- Microwaveable Marketing

Archive 23
- You and the Broadcast Media
- Understanding SERM
- Creating an Online Newsroom

Archive 24
- A New Generation of Public Relations
- Putting Passion in Your Public Relations
- How to Write a World-Class Media Release

Archive 25
- The Public Relations Career X Factor
- Business Names Really Do Matter
- How to Write Microcontent

Archive 26
- The Art of Mea Culpa
- How to Make Your Website Name Sizzle
- 11 Tips for Using Photos & Graphics for PR

Archive 27
- Media Tours: A Playbook
- Rise Out of Your Rut
- Tag Line Calisthenics

Archive 28
- Crisis Plans for Small Business
- Trial by Media: Do's & Don'ts
- Raising Your Profile

Archive 29
- Successful Grassroots Marketing
- The Role of PR for Technology
- When the Media Go Too Far

Archive 30
- Loose Talk Can Cost Careers
- Putting Your Network to Work
- Achieving Fan/Celebrity Communications

Archive 31
- Craft Creative Content for Catalogs & The Web
- Ten Steps to Better Media Relations
- The Balancing Act of Announcing Bugs

Archive 32
- Dramatically Improve Your PR Writing Skills
- Sleepwalking Through the Workday
- Picking the Right Picture for Your Media Release

Archive 33
- Easy Techniques for Media Interviews
- Promote Yourself on About PR
- Use Technology to Make Reporters Happy

Archive 34
- Baby Steps Toward Powerful Marketing
- Help Sponsor About Public Relations
- More Media Coverage With F-Words

Archive 35
- Five Tips to Improve Your Team's Writing Skills
- Don't Gamble on Your PR Creativity
- The Press Release is Alive and Well

Archive 36
- Free Publicity is Worth Its Weight in Gold
- 25 Tips for Branding Your Company
- Traditional PR Still Remains Strong

Archive 37
- Partnerships with Non-Profits
- Driving Technology Thought Leadership
- Marketing for the 60s Baby Boomer Set

Archive 38
- Crisis Prevention Through Foresight
- Launching a Multicultural PR Campaign
- Pitching to Oprah's Magazine

Archive 39
- Ten Commandments of a Press Release
- Five Tips for Creating World of Mouth PR
- Ten Core Media Relations Strategies

Archive 40
- Three Techniques for Better Publicity
- The Two C's of Effective Marketing
- First PR Jobs in Public Relations for Non-Profits

Archive 41
- Writing Your Crisis Communications Plan
- How to Pitch Stories for Maximum Media Placement
- How to Write Search Engine Optimized Releases

Archive 42
- Want the Media's Attention? Say Something!
- 55 Reasons to Send a Media Release
- Boost Website Traffic With Media Archives

Archive 43
- How to Communicate More Effectively
- Three C's of Crisis Credibility
- Six No-Hype Copywriting Techniques

Archive 44
- Plugging In New PR Technologies
- Using SEO in Crisis Management
- When Good Clients Turn Bad

Archive 45
- Winning the PR Media Game
- The Truth About Public Speaking
- The State of PR in Istanbul

Archive 46
- How to Pitch News Stories Like a Journalist
- PR Strategies for Small Business
- Strategic Public Relations and Brand Development

Archive 47
- How to Counter the Reporter Ambush
- What Makes the News Media Run
- Tips on What to Wear for a TV Interview

Archive 48
- Social Networking Changed Everything
- How to Harness the Power of YouTube
- Why Even Bother Pitching to the Media?

Archive 49
- Lessons Learned from Media Ambush
- The ABC's of Marketing for PR
- Six Best Public Relations Writing Tips

Archive 50
- Why Getting on a Show is So Important
- The 1982 Tylenol Crisis
- Communication Appeals & Tactics

Archive 51
- How to Get the Media Interested in You
- New PR Graduates: Words of Advice
- How Effective Are Your Media Releases?

Archive 52
- Your Message Content is Still King
- How to Survive a Seasonal Slump
- Promoting a Newly Public Company

Archive 53
- How to Get Yourself on Talk Radio
- Press Releases: Dead or Alive?
- Creating Resonant Multicultural Messages

Archive 54
- Public Relations: Your Saving Grace?
- Book Excerpt: When the Headline is You
- Search Engine Optimization for PR Websites

Archive 55
- How to UnGoogle Yourself
- The Art of Pitching to the Media
- How Holidays Can Drive Your PR Campaign

Archive 56
- Why Marketing Campaigns Must Have Video
- How to Run Ethical PR Campaigns
- The Past, Present, and Future of Marketing & PR

Archive 57
- How to Effectively Promote Yourself
- Prepare Yourself for Presentations
- Technology Public Relations in Turkey

Archive 58
- How Authors Can Promote Cookbooks on TV
- Socially Responsible Public Relations
- How to Get Better Media Coverage

Archive 59
- The Case for a Reputation Protection Model
- Title Changes Can Transform a Story
- Is the Television Commercial Dying?

Archive 60
- An Insider's Take on Talk Radio
- Marketing Yourself for a Public Relations Job
- How to Pitch Best for Media Placements

Archive 61
- So, Where Are Your Sales?
- Friendraising New PR Relationships
- Tactics to Get Your Products in Stores

Archive 62
- How to Use Facebook to Market Your Book
- How to Attract Seasonal Shoppers
- How Ghostwritten Books Promote Clients

Archive 63
- Bloggers Win More Trust Than Celebrities
- How to Kill a Viral Video
- Social Listening: Hearing Your New PR Ideas

Archive 64
- So, Just How Does PR Help Sales?
- How to Start Your Own PR Agency
- How to Assess PR Campaign Results

Archive 65
- What to Expect from Online Exposure
- Twitter: A Crisis Communications Tool
- How to Start Your Dream Career in Public Relations

Archive 66
- What Should Your Professional Tagline Be?
- Should Face-to-Face Meetings Matter?
- How to Maximize Public Speaking Engagements

Archive 67
- What is a 3-D PR Campaign?
- How to Harmonize with Power Bloggers
- The Art of Media Relations in Brazil

Archive 68
- How Mainstream Media Use Social Media
- Learning from Past PR Crises
- Networking Without an Internship

Archive 69
- Five Simple Ways to Promote Events
- Why Internal PR Should Come First
- An Insider's Take on Talk Radio

Archive 70
- How to Make Sure the Camera Loves You
- Career Choice of In-House or Agency
- How to Create an Effective Retail Website

Archive 71
- How to Be a Print Reporter's Best Pick
- Tips for Taking on Tough Talk Radio
- How to Get a Job in Public Relations

Archive 72
- Connect Emotional Intelligence and PR
- How to Write a Public Relations Plan
- For Best Promotion, Think Human Nature

Archive 73
- Online PR & SEO: Really the Same Thing?
- Social Media: More Than Promotional
- How to Choose Between PR and Advertising

Archive 74
- The PR Side of Guerilla Marketing
- Five Ways to Repair a Bad Online Reputation
- The Evolution of  PR in Russia

Archive 75
- How to Answer the Really Tough Questions
- Use Social Media to Boost Your PR
- Social Media at the Expense of Your Website?

Archive 76
- Crafting Effective Media Releases
- Media Relations Tips & Tactics
- Developing Public Relations Leadership

Archive 77
- How to Win and Wow a Crowd
- How to Market Yourself to Talk Radio
- Content Marketing & PR Marketing

Archive 78
- Effective PR Holiday Strategies
- Talk Radio & Elections at Lightspeed
- Public Relations on the Internet

Archive 79
- Finding a Win-Win PR Internship
- How Professional Speakers Fit on Talk Radio
- How to Prepare for a Live TV Interview

Archive 80
- Ten Best Tips for PR Newcomers
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