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So, Where Are Your Sales?
	There are few absolutes when it comes to sales success, but public relations and marketing tactics are key players on the field for winning sales, says expert Marsha Friedman. Extra: Your PR Toolbox

Friendrasing New PR Relationships
Social networking can be taken to a higher level, building public relations foundations on mutually beneficial friendships. Dr. Dan Eller provides a four step plan on how to make that so. More: Public Relations Coups & Capers Just look at these PR wonders & blunders.

More Features

Your career future in public relations: how to get started and win.

A best interview tip for landing a PR job.

PR: Who needs it? Small business, social causes -- you do!

Ethical public relations: An oxymoron?

In Brief: Tactics To Get Your Products in Stores
	It can be a tough sell to gatekeeping managers to place your product line on store shelves. Marsha Friedman suggests tapping your customers' help for better success in getting your goods to market. Tool: International PR Best Links: Jobs in Public Relations

Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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