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  Fast PR Moves on Slow News Days

Sitting in the doldrums with nothing new to promote? Take a fresh look at your old tactics with a wealth of suggestions from Roni Singleton.
Your PR Toolbox
Best LinksJobs in PR

Successful Company Communications

Forget all the airy definitions and rationales. The bottom-line for effective public relations is advancing the company bottom-line. Andy Marken says it's all about delivering value.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

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Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

   How PR Can Be an Antidote For Small Business Failure

What is a frequently overlooked reason why a small business fails? Simply bad communications. Robert Kelly has some leads on how to nudge your business toward success.
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    Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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