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Crafting Effective Media Releases
	Even start-up companies and nonprofit organizations with small or no advertising budgets can win valuable media play. Here's advice and examples of how to prepare a winning release of your own. Extra: Your PR Toolbox

Media Relations Tips & Tactics
Once you've crafted your finely honed release, here are some suggestions on how to attract media interest in your newsworthy story. More: Public Relations Coups & Capers Just look at these PR wonders & blunders.

More Features

Your career future in public relations: how to get started and win.

A best interview tip for landing a PR job.

PR: Who needs it? Small business, social causes -- you do!

Ethical public relations: An oxymoron?

In Brief: Developing Public Relations Leadership
	Dr. Dan Eller says that the best leadership skills are developed through a process of collaboration in this scholarly piece. Tool: International PR Best Links: Jobs in Public Relations

Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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