Make the most of a bad
How to Answer the Really Tough Questions
You may face an unrelenting reporter, an adamant questioner from the
audience, or a probing public policymaker. Ed Barks suggests means to
handle it best.
Five Ways to Repair a Bad Online Reputation
When they're talking about you on the internet, but the words aren't good,
it's time to step up with some reputation management. Heather Legg has a
handful of tips how.
Learning from Past Public Relations Crises
What *not* to do in a crisis situation can be just as important as what
you *do* do. Amanda DiSilvestro culls some lessons from the examples of
companies not-so-successfully coping with crises.
Twitter: A Crisis Communications Tool
When the times are heated and the timing is critical, tweets can provide
fast and accessible communications with the media and your stakeholders.
Social media expert Camrick Clark has four tips how.
The Case for a Reputation Protection Model
Case studies ranging from Tylenol, to BP, to sports superstars demonstrate
that a solid plan in place can help prepare for and recover from
devastating crises. Andrew Gilman comprehensively details how.
How to UnGoogle Yourself
What's to be done when damaging false information about you or your
company hits the search engines? Mark Macias provides tactics on how to
respond when the bad search result is you.
1982 Tylenol Crisis
Soterios Zoulas details the 80's story of cyanide-laced capsules
on store shelves, still serving as a landmark textbook case in effective
to Respond to a Reporter Ambush
What do you do when surprised in your driveway by confrontational
journalist and camera crew? First rule, says Mark Macias, is to avoid
anger and lame excuses.
Role of SEO in Crisis Management
You might minimize the up-top negative hits on search returns
with these optimization tips, courtesy of tag-team John Bernstein and
Your Communications Plan
A bit of surefooted crisis planning in advance can help avoid the
Prevention Through Foresight
The secret to effective crisis management, warns Mark Grabowski,
is to be prepared *before* Michael Moore or 60 Minutes knocks on your
Three C's of Credibility in Crises
For an aura of credibility during crisis situations, Jonathan
Bernstein says to project non-verbal cues of compassion, confidence, and
Talk Costs Careers & Credibility
Your next PR disaster may
only be a few careless words away, warns PR analyst and author Gerry
McCusker, tracker of PR gaffes from all over the world.
Art of Mea Culpa
Strategic communicator and attorney Richard Levick considers
how your clients can -- and sometimes must -- apologize for their
the Media Go Too Far
you do if reporters break the rules? Get in the
game and fight right back with guidelines advised by crisis
manager Jonathan Bernstein.
Plans for Small Business
As the mirror sticker says, crisis situations may be closer than
they appear. That's the warning of Ellie Whims, with a guideline for a
Balancing Act of Announcing Bugs
There is an art in the act of
when and how to publicize software security vulnerabilities, so described
by Shany Seawright.
Truth about PR Disasters
It used to be the job of public relations professionals to fix PR
disasters -- now they often just perpetuate them, says Gerry McCusker in
this book excerpt.
Some Crisis Plans Miss the Boat
Poor crisis planning can most certainly
sink a company. Tim O'Brien hoists four tips to chart for what rough seas
by Media: A Roster of Do's & Don'ts
If your client is knee-deep in legal crisis or litigation woes,
there are several steps or missteps that might help or hinder, says
Hope for the best, prepare for the
worst, and always seek an
opportunity in the middle of your
PR crisis situations. Look at
these classic examples.
Steps to Counter a Crisis
Your company is in crisis. What do
you do? Where do you start? Who
you gonna call? Abbe Ruttenberg
Serphos offers six starting points
in this crisis management primer.
Your Way Around Media Crises
Some compare working in the middle
of a media frenzy to a three-ring
circus, others to outright
warfare. Richard Perry says no,
it's a hockey game.
An effective crisis communication
blueprint including procedure
templates, prepared by Sandra K.
of Crisis Management
Useful definitions and assessment
tools of crisis management, from
the crisis experts at the
Institute for Crisis Management.
for Crisis Management
Offers training, certification,
resources, references, studies,
and more on crisis management.
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