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So, Just How Does PR Help Sales?
	Do all the efforts and costs of public relations efforts really impact the bottomline of sales? Marsha Friedman offers examples of how they might, and how you might measure the impact. Extra: Your PR Toolbox

How to Start Your Own PR Agency
Would you like to step in the ring and run your own public relations company? Amanda DiSilvestro says take the bull by the horns with six start-up tips. More: Public Relations Coups & Capers Just look at these PR wonders & blunders.

More Features

Your career future in public relations: how to get started and win.

A best interview tip for landing a PR job.

PR: Who needs it? Small business, social causes -- you do!

Ethical public relations: An oxymoron?

In Brief: How to Assess PR Campaign Results
	Marsha Friedman says the internet hasn't changed the tried-and-true fundamental rules when it's time to guage the effectiveness of a public relations campaign. Tool: International PR Best Links: Jobs in Public Relations

Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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