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Escaping A Corporate Scandal Taint 

The stench of a few bad eggs can poison the business atmosphere for us all. PR veteran Robbie Vorhaus says the best way to combat corporate mistrust is with the rinsing spin of truth.
Extra: Your PR Toolbox

Why Some Crisis Plans Miss the Boat

Poor crisis planning can most certainly sink a company. Tim O'Brien hoists four tips to chart for what rough seas there be. 
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                   Skate Your Way Through Media Crises

Some compare working in the middle of a media frenzy to a three-ring circus, others to outright warfare. Richard Perry says no, it's a hockey game.
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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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