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Why Getting on a Show's So Important

Television viewers are quicker 
than ever to click-and-flash through commercials. Marsha Friedman says it's key to get yourself seen as content rather than an interruption.

Extra: Your PR Toolbox

The 1982 Tylenol Crisis

Soterios Zoulas details the 80's story of cyanide-laced capsules on store shelves, still serving today as a landmark textbook case in effective public relations.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

             Communication Appeals & Tactics

You have to win a potential target's attention amid a 
barrage of thousands of messages daily, then quickly 
shepherd your audience to hear and accept your point. 
Steve Van Hook helps pave the path with this video.

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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...


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