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Partnerships With Non-Profits 

Working with charitable events and causes can be an effective way to jump-start your publicity campaign, while accomplishing some good. Here are some tips provided by Diana Laverdure.
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PR Coups & Capers

Driving Tech Thought Leadership

Effective analyst relations can reinforce media campaigns, increase industry visibility and fortify your company's market vision, says Brian Muys.
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Your career future in public relations: how to get started and win.
Ethical public relations: An oxymoron?
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          Marketing for the Baby Boomer 60s Set

Every few seconds another of the 78-million US baby boomers turns 60. CR 'Cataunya' Ransom tells how to tap this valuable market worth $-trillions in sales.
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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