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International Public Relations

Practicing effective global, cross-cultural public relations and communications.

Creating Resonant Multicultural Messages
International marketers are challenged to find message themes that connect with audiences across borders and cultures. This article and video summarize research that works.

Public Relations Across Cultures
It can be tough enough to communicate well on the home turf, let alone across the sea. Neil Payne has some tips to help pack your message abroad. 

Launching a Multicultural PR Campaign
CR 'Cataunya' Ransom has five solid tips on how to give your brand an advantage in the richly diverse multicultural marketplace.

How to Get a Job with an Egpytian PR Agency
Hala El-Aidy shares some insights on how to find work with a public relations agency, with an on-the-ground perspective from Egypt.

The Evolution of Public Relations in Russia
PR in Russia has developed from the early days of smear campaigns into more sophisticated and successful communications campaigns. Russian public relations expert Marina Maslovskaya provides an assessment.

The Art of Media Relations in Brazil
Brazilian media expert Fernanda Di Franco provides an insider's take on the opportunities, means and challenges for staging successful public relations campaigns in her country.

Technology Public Relations in Turkey
Turkey is one of the fastest growing technology markets in the world. Feray Alpay says this provides plenty of opportunity for those prepared to navigate the unique cultural challenges.

International PR Firms
Links to some of the largest US and international public relations firms.

International Marketing Resources
Organizations, research tools, links for global marketing.

Multicultural Research
Theories and methods of cross-cultural relations and communications,  transcultural learning and education.

CIA World Factbook
Comprehensive country profiles, maps and more from the Central Intelligence Agency.

Cross-Cultural Communication Strategies
Good topic overview with excellent collection of related links. Prepared by the Conflict Research Consortium, University of Colorado.

This useful site provides a listing of foreign embassies located in Washington, DC -- complete with a virtual Embassy Row tour down Massachusetts and New Hampshire avenues. The site's Business Directories provide targeted information for diplomats, Americans traveling abroad, foreign visitors, educators and students.

Global PR
International PR firms locator, courtesy of the Marketing Tool.

IABC Code of Ethics
The International Association of Business Communicators takes a transcultural stance in its ethics code.

India Directory of PR Firms
Comprehensive listings of public relations agencies in India, Delhi, Mumbai.

Institute of Public Relations / UK
The Chartered Institute of Public Relations (CIPR) is the professional body for PR practitioners in the UK, with over 7,000 members involved in all aspects of the public relations industry. "It is the largest professional body of its type in Europe with rigorous qualifications for membership ensuring that standards are high and maintained."

International Association of Business Communicators
A 13,700 membership with access to industry information sources including Communications World Online for searching business communication topics. Plus a current and free PR job board provided to members and non-members lets you interact directly with the employer or agency posting the notice.

International Public Relations Association
IPRA aims at providing professional development and personal networking opportunities for its worldwide membership and promoting the practice of public relations on a global level.

International Travel Advice
Helpful information from the US Department of State: travel advisories for global hotspots, passport information, detail on gaining US visas for foreigners, assistance for US citizens abroad, embassy links, much more.

Language Translation Tools
Translate to and from languages including Chinese, Japanese, Korean, French, Spanish, Portuguese, German, Italian, English -- courtesy of Google.

Potential Pitfalls of International PR
"It is very important to plan ahead and think through the financial and resource implications of running mutli-country campaigns. Think global, act local has never been more true." That's some starter advice with much more to follow from Andrew Smith, one of the UK's leading hi-tech PR practitioners.

Public Relations Institute of New Zealand
PRINZ has 650 members throughout New Zealand and is a member of the Public Relations Global Alliance, and welcomes overseas membership.

Worldwide Broadcasters
Links to television and radio broadcasters and networks around the world, from Australia to Vatican City and nations in between. Most national broadcaster sites are in their local language.

PR Canada
An online newsletter about the Canadian PR scene. Available free by subscription, it covers Canadian industry news, career opportunities, media, and more, including an archive of hands-on how-to articles written by experienced practitioners.

The State of PR in Istanbul
Faray Alpay provides an informative insight into the shifting economics and marketing tactics transforming public relations in Turkey.

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