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Boost the Credibility of Your Web Site

Your online presence may frequently be your first and only chance to make a good impression. Marcia Yudkin shares five tips to help make it count.
Extra: Your PR Toolbox

PR: The Wildcard Marketing Strategy

Small business managers may get the sweats over the PR puzzle. Dali Singh says dry those palms and start your journey to success with a few simple steps. 
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                 Effective Strategies for Online Public Relations

Before PR pros may claim online proficiency, they should master six key technological tools. Dee Rambeau walks us through a high-tech labyrinth.
Tool:
How-to PR Library
Best LinksJobs in Public Relations

 
    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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