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The Perfect Story Package

A well-framed story is a gift every reporter is happy to receive. Margie Fisher offers ten best tips on how to wrap and deliver your media message.
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Your PR Toolbox

The Benefits of Being Brief 

The secret to maximizing the results of your PR team and consultants is to be concise and clear in just what you hope to achieve, says Barry Walton.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

       The New Rules for Public Relations

When the budget gets tight, it's time however tough for PR to keep rolling. Blake Miller considers changes and challenges in public relations strategies.
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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