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How to Market Books on Facebook

New authors can save untold thousands in advertising costs and find enthusiastic readers with social networking tools such as Facebook. Scott Lorenz provides seven steps on just how to do it
 Extra: Your PR Toolbox

How to Attract Seasonal Shoppers

For some retailers, a single holiday can make or break a company. Margie Zable Fisher has tips on how to make your holiday gifts irresistible to the media with seasonal marketing PR.
 More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.
 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

         In Brief: How Ghostwritten Books Promote Clients 

Publicity expert Marsha Friedman interviews ghostwriter and author Michael Levin on how ghostwriting a book may be used to effectively promote your business clients.
Tool: International PR
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Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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