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You and the Broadcast Media

You might want to connect with top broadcast outlets, but just why should they want to talk to you? Andrew Harvey knows the reasons.
Extra:
Your PR Toolbox

Understanding SERM

James Peggie explains that SERM is about search engine reputation management, with a few tips on how to do it right.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

  Creating Your Online News Room

To effectively lure reporters to your newsroom pages, you need to carefully craft a site the media will love, says Bill Stoller with some how-to tips.
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Best Links: Jobs in Public Relations

 
    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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