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  How to Avoid 'Me Too' Marketing
You can be an innovator rather than an imitator by developing a creative marketing hook. Marcia Yudkin says to put your competitive advantage to work for a better differentiation.
Extra: Your PR Toolbox

  Model Crisis Management Moments

Hope for the best, prepare for the worst, and always seek an opportunity in the middle of your crisis situations. Look at these classic examples.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.
 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

                How to Stage Great Media Events

From concept to finish, successful media events require careful planning and caring execution. PR event specialist Andrew Garlikov says make it easy for the media, and they're more likely to come.
Tool: How-to PR Library
Best Links: Jobs in Public Relations
 
     Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...



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