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Public Relations' place in effective marketing campaigns.

The ABC's of Marketing
Public relations is key in effective marketing, so PR people need to speak the lingo. Just a dozen or so terms and concepts get to the very heart of marketing, covered in this video nutshell.

Content Marketing & PR Marketing
It is critical to apply different marketing tatics for content, and public relations. Jonathan Hulet shares details.

The PR Side of Guerilla Marketing
Public relations and marketing tactics can sometimes team up in innovative ways beneficial to small business start-ups. Genevieve Coates shares some ideas how.

Social Media Marketing: More Than Promotion
More than just a means to promotional messaging, Eddie Velez says social media can help with customer retention and online reputation, while also reducing administrative costs.

How to Choose Between PR and Advertising
While each has their own ups and downs, the differences between public relations and advertising are clear, and Steve Turner says how they differ matters to the tactics of a successful campaign.

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So, Just How Does a PR Campaign Help Sales?
Do all the efforts and costs of public relations efforts really impact the bottomline of sales? Marsha Friedman offers examples of how they might, and how you might measure the impact.

How to Maximize Speaking Engagements
When you have a highly competitive niche and low funds for promotion, grabbing a podium for a public presentation may make good sense. Steve Markman has eight tips for how to successfully market out on the speaking circuit.

How to Attract Seasonal Shoppers
For some retailers, a single holiday can make or break a company. Margie Zable Fisher has tips on how to make your holiday gifts irresistible to the media with seasonal marketing PR.

How to Use Facebook to Market a Book
New authors can save untold thousands in advertising costs and find enthusiastic readers with social networking tools such as Facebook. Scott Lorenz provides seven steps on just how to do it.

Tactics to Get Your Products Stocked in Stores
It can be a tough sell to gatekeeping managers to place your product line on store shelves. Marsha Friedman suggests tapping your customers' help for better success in getting your goods to market.

Strategic Public Relations & Brand Development
When you launch or develop an existing brand, public relations should play a critical role, advises Leslie McKerns with a brief how-to.

Six No-Hype Copywriting Techniques
Is it possible to be lively and appealing, yet truthful in your potent sales writing? Marcia Yudkin says yes, with these detailed steps in just how to do it.

So, Where Are Your Sales?
There are few absolutes when it comes to sales success, but public relations and marketing tactics are key players on the field for winning sales, says expert Marsha Friedman.

Communication Appeals & Tactics
You have to win a potential target's attention amid a barrage of thousands of messages daily, then quickly shepherd your audience to hear and accept your point. Steve Van Hook helps pave the path with this video.

Successful Grassroots Marketing
Outreach campaigns on a shoestring can be powerfully effective if you start from the soil up. Kyle Potvin says it's as easy as mastering three fundamental F's.

The Two C's of Effective Marketing
To better harness a silver bullet to success, Leslie McKerns says to fire up two C's with a keen focus on your customers and competition.

PR: The Wildcard Marketing Strategy
Small business managers may get the sweats over the PR puzzle. Dali Singh says dry those palms and start your journey to success with a few simple steps. 

Best Tips for Branding Your Company
Looking to polish up your place in the market? Leslie McKerns provides 25 effective ways to enhance your company's name recognition and brand value.

Marketing for the 60s Set
Every few seconds another of the 78-million US baby boomers turns 60. CR 'Cataunya' Ransom tells how to tap this valuable market.

Tag Line Calisthenics
You worked hard coming up with just the right company name. Now punctuate it with an effective tagline, using Marcia Yudkin's 10-spot exercise.

Seven Baby Steps to Powerful Marketing
Leslie McKerns describes how to walk your way to marketing success with seven simple feats.

Microwaveable Marketing
In a fast-tech marketplace that expects instant results,
Mike Ference suggests tapping your traditional chamber of commerce and business networking groups.

Business Names Really Do Matter
A rose by another name may smell as sweet, but would anybody sniff it? Marcia Yudkin offers tips on choosing the right moniker for effective promotion and PR.

Assume the Position
It's good to be known, but it's even more profitable to be wanted. Robert Gelphman shares some marketing insights into the art of becoming wanted through effective positioning.

Pitching Your Product is Problematic
Everyone in the world may want, use, and need your product or service -- but so what? Marcia Yudkin says it takes interesting bits to get media bites.

Public Relations for the New Entrepreneur
In this fundamental primer for entrepreneurs just finding their feet with public relations, author Jill Lublin prescribes seven basic steps for becoming known.

Public Relations and/or Advertising
Your message is urgent. Your target is set. Your method is debatable: Should you use public relations or use paid advertising? The answer, says Michael Driscoll, is it depends.

Avoid 'Me Too' Marketing
You can be an innovator rather than an imitator by developing a creative marketing hook. Marcia Yudkin says to put your competitive advantage to work.

How-To Marketing
How-to marketing articles, research resources, marketing job information, useful marketing links.

Business Wire
The first newswire to establish an Internet Web site in 1995, BW delivers company-generated news and multimedia content to traditional and online newsrooms, targeted journalists, and other wired news consumers. Provides free access to member company news archives, including profiles and electronic media kits.

eMarketing Strategy Best of the Net
ClickZ archive of articles on emarketing strategies. Nice.

Free Marketing Plans
Marketing plans. Free! From -- 'Your e-marketing communications manager.

Market Wire
Market Wire provides press release distribution of corporate news and media advisories directly to leading newspapers, broadcast outlets, newswires, consumer and trade publications, analyst terminal systems, Web sites and online databases around the globe.

Media Insider
A free service for the PR community, Media Insider is hosted by PR Newswire and ProfNet, its expert directory linking reporters to 11,000 media relations professionals. Among the departments for registered users (it's free): media placement intelligence, reflections on the practice of PR, and a bulletin board for jobs in PR.

PR & Marketing Network
Expert news and strategies on PR and Marketing. From Investor Relations to Interactive Marketing, you’ll find tips and advice to help you improve your skills and advance your career. From the publishers of PR News.

PR Is Not Marketing’s Stepchild
Sometimes a bright marketing idea can lead to a public relations fiasco. Writers Greg Sherwin and Emily Avila detail a perfect example.

PR NewsWire
Provides comprehensive communications services for public relations and investor relations professionals ranging from information distribution and market intelligence to the creation of online multimedia content and investor relations web sites. PRN's 33,000 members consist of communications firms, government agencies, and companies including 70 percent of the Fortune 500.

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