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  Keep Your PR Copy Trim & Sleek
Your prose will sizzle if you chop some of the fat and keep your message lean and clean. Wordsmith Kelle Campbell shows how to take a cleaver to excess words.
Extra: Your PR Toolbox

   Create a Killer Online Newsroom

Studies show most online newsrooms fail to meet journalists' needs. Kay Bransford shares the top three ways to be among the best online resources when reporters come to call.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.
 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

              Batter Up! How to Pitch Your Media Release

Whether to use fastballs, curveballs or wild pitches to score with news media. Media expert and baseball fan Jon Greer throws out some suggestions on how to hit a media placement homerun.
Tool: How-to PR Library
Best Links: Jobs in Public Relations
 
     Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...



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