About Public Relations ...
Articles on Public Relations
PR professionals share their very best insider secrets and
tips on how to conduct winning public relations.
New Under the Zoom Sun
Confounded on how to tap new technologies
and platforms for your PR campaigns? Longtimer Ed Barks says the old tried and
true methods apply.
Professional Tips for PR Newcomers
PR and marketing blogger
Richard Lynch shares ten most useful suggestions as you start a career in public
Prepare for a Live TV Interview
Among a kitful of suggestions,
media expert Dusha Zapata says the secret to interview success is remember: it's
never all about you.
Finding a Win-Win PR Internship
An internship with a public relations firm can help
kickstart your career in the field. Brian Gottesman has some suggestions.
Professional Speakers Fit on Talk Radio
f you would like to ply your professional speaking
skills on talk radio gigs, guest expert John Longenecker has insights and tips
Relations on the Internet
An online presence is essential
for modern public relations campaigns, and Jonathan Hulet shares tips to help
Market Yourself to Talk Radio
Before you hit the radio talk-show circuit, make sure your expertise
translates well to the medium. John Longenecker tells how.
Win and Wow a Crowd
The secret of an effective presentation is to catch your breath, create some
space, and captivate your audience, says Mari Pat Varga.
Holiday Public Relations Strategies
Some professionals take holidays
off. Jonathan Hulet says for PR people, that may be a time to step up the
Crafting Effective Media Releases
Even start-up companies and nonprofit organizations with small or no
advertising budgets can win valuable media play.
Media Relations Tips & Tactics
Once you've crafted your finely honed release, here are some suggestions on
how to attract media interest in your newsworthy story.
Public Relations Leadership
Dr. Dan Eller says that the best leadership skills are developed through a
process of collaboration, in this scholarly piece.
Talk Radio Impacts Elections
at Light Speed
How spin and nuance are key as political campaigns hit the radio talk show
circuit, with insights from John Longenecker.
Marketing & PR Marketing
It is critical to apply
different marketing tatics for content, and public relations. Jonathan Hulet
Social Media at the Expense of Your Website?
While it's important to develop a social media presense, it should not cost
losing a focus on the critical online home base. Eddie Velez explains why.
How to Answer the Really Tough Questions
You may face an unrelenting reporter, an adamant questioner from the audience,
or a probing public policymaker. Ed Barks suggests means to handle it best.
Use Social Media to Boost Your PR
Public relations campaigns are an old guest at social affairs, and it's well
past time make a show at roaring new media venues, says PR writer Laura Burkey.
Drs. Dan Eller and Patrick Faverty consider the critical transformational
relationships of communications and public relations in this scholarly article.
As Privacy Concerns Rise, Cookies Crumble
Adrienne Erin says even as customers and companies address privacy issues,
tracking and retargeting is here to stay -- as a good thing.
Unlocking Ethical Public Relations
Dr. Dan Eller provides an academic treatise on how two-way symmetrical
commuincations can help build better sustainable relationships.
Five Ways to Repair a Bad Online Reputation
When they're talking about you on the internet, but the words aren't good, it's
time to step up with some reputation management. Heather Legg has a handful of
The PR Side of Guerilla Marketing
Public relations and marketing tactics can sometimes team up in innovative ways
beneficial to small business start-ups. Genevieve Coates shares some ideas how.
Successful PR through a Focus on Publics
Dr. Dan Eller says that internal collaboration helps to forge a foundation for
building strong external relationships.
The Evolution of Public Relations in Russia
PR in Russia has developed from the early days of smear campaigns into more
sophisticated and successful communications campaigns. Russian public relations
expert Marina Maslovskaya provides an assessment.
Online PR and SEO: Really the Same Thing?
The duties of PR and search engine optimization may seem as stark as the
differences between left and right, but Amanda DiSilvestro says the best results
come when they join hands to get the job done.
Social Media Marketing: More Than Promotion
More than just a means to promotional messaging, Eddie Velez says
social media can help with customer retention and online reputation,
while also reducing administrative costs.
How to Choose Between PR and Advertising
While each has their own ups and downs, the differences between public relations
and advertising are clear, and Steve Turner says how they differ matters to the
tactics of a successful campaign.
Connecting Emotional Intelligence with PR
The most effective public relations consider the emotional skills of a
practioner, and how well they emotionally connect with the target audience. Sara
Fletcher provides details on how to make it work.
Write a Comprehensive Public Relations Plan
Craig Miyamoto, APR and Fellow PRSA, has prepared this excellent primer on
the fundamentals of crafting a PR Plan.
For Best Promotion, Think Human Nature
No matter how much marketing technologies evolve, Eddie Velez says common sense
fundamentals still apply to successful campaigns.
How to Be A Print Reporter's Best Pick
Insightful media relations expert Ginny Grimsley shares her top tips for
becoming a print reporter's favorite source when it's crunch time. The bottom
line is easy: understand and feed a need.
How to Get a Job in Public Relations
PR employment writier Carlo Pandian says it's the very first steps you take that
may help to ensure a long and successful career in the ever-chaning public
Tips for Taking on Tough Talk Radio
Former snarky talk-show host Alex Hinojosa
shares insider insights on how to sit cooly in the hot seat when a radio
interview turns mean.
Career Choices: In-House or Agency?
The public relations professional fresh to the field may face a difficult
decision in choosing between a career at an agency, or providing in-house
services. Amanda DiSilvestro details the options.
How to Make Sure the Camera Loves You
It's tough enough to score points on a television talk show without fretting too
much over the basics of your looks. Marcia Friedman shares 8 tips from a media
pro on how to charm the screen.
How to Create an Effective Retail Website
First impressions matter most when an easy exit is a quick click away. The
tactics to craft a website's design to be more friendly to media visitors are
simple and three, as described by Margie Zable Fisher.
An Insider's Take on Talk Radio
Radio has gone through as many radical changes as other media. Still it's a
valuable outlet for media campaigns, as Marsha Friedman gets tips from former
talk-show host Alex Hinojosa.
Why Internal PR Should Come First
External public relations campaigns will be
all the more effective if your internal PR is in good order. Amanda DiSilvestro
suggests three steps to help.
Five Simple Ways to Promote Special Events
Getting media coverage of your special community events is not only easy, it's
often free. Mary White has five tips on how to put your event on the calendars
of the media and participants.
How do Mainstream Media Use Social Media?
Old media and new media are increasingly allies rather than competitors for our
attentions. Marcia Friedman
counts three ways social media now affect much of what we see, hear, read, and
Learning from Past Public Relations Crises
What *not* to do in a crisis situation can be just as important as what you *do*
do. Amanda DiSilvestro culls some lessons from the examples of companies
not-so-successfully coping with crises.
Networking Without an Internship
There's more than one way to land that first job in public relations. Other than
the internship route, Sarah Smith offers five suggestions on how to open the
door to a new PR career.
The Art of Media Relations in Brazil
Brazilian media expert Fernanda Di Franco provides an insider's take on the
opportunities, means and challenges for staging successful public relations
campaigns in her country.
What is a 3-D Public Relations Campaign?
Movies aren't the only medium now playing in three dimensions. Marcia Friedman
provides a checklist on how to broaden your profile with multimedia outreaching
for television, radio, print/online, and social media.
How to Maximize Speaking Engagements
When you have a highly competitive niche and low
funds for promotion, grabbing a podium for a public presentation may make good
sense. Steve Markman has eight tips for how to successfully market out on the
How to Find Harmony with Power Bloggers
Blogging is still a hazy concept in many outreach campaigns, but Amanda
DiSilvestro says powerful bloggers are now gatekeepers to essential audiences,
and she suggests four steps to best dip your toes in the blog pool.
Twitter: A Crisis Communications Tool
When the times are heated and the timing is critical, tweets can provide fast
and accessible communications with the media and your stakeholders. Social media
expert Camrick Clark has four tips how.
What Should Your Promotional Tagline Be?
'Master of All Media and Marketing' may be a tempting tagline to describe
yourself, but Marsha Friednman suggests that's up to others to decide. Sometimes
the best descriptive choice is none at all.
Should Face-to-Face Meetings Matter?
Despite a near lifetime emersed in social media, young business observer Amanda
DiSilvestro suggests there are times when an in-personal touch beats high-tech
for sales, negotiations, and apologies.
What to Expect from Online Exposure
Do all the efforts and costs of public relations efforts really impact the
bottomline of sales? Marsha Friedman offers examples of how they might, and how
you might measure the impact.
How to Start Your Dream Career in Public
More entry-level jobs in public relations are won through personal networks
than by job boards and ads. Amanda DiSilvestro provides six tips on how to
network your way to a PR career while still an intern at college.
So, Just How Does a PR Campaign Help Sales?
Do all the efforts and costs of public relations efforts really impact the
bottomline of sales? Marsha Friedman offers examples of how they might, and how
you might measure the impact.
How to Start Your Own PR Agency
Would you like to step in the ring and run your own public relations company?
Amanda DiSilvestro says take the bull by the horns with six start-up tips.
How to Assess PR Campaign Results
Marsha Friedman says the internet hasn't changed the
when it's time to guage the effectiveness of a public
How to Kill Your Viral Video
It doesn't take much to kill the chances of your video going viral, but with
some attentive care, Mark Macias says your video clip can pump life on your
website and blog page.
Social Listening: Hearing Your New PR Ideas
Good social network marketing starts with careful
attention to what's already being said. Matthew Stites provides two key starting
points to more effective creation of online communciations buzz.
Bloggers Win More Trust Than Celebrities
Publicity expert Marsha Friedman shares detail on findings that bloggers have
become a trusted prime source of online information. It's a trend PR
communicators should heed.
How to Attract Seasonal Shoppers
For some retailers, a single holiday can make or break a company. Margie Zable
Fisher has tips on how to make your holiday gifts irresistible to the media with
seasonal marketing PR.
How to Use Facebook to Market a Book
New authors can save untold thousands in advertising costs and find enthusiastic
readers with social networking tools such as Facebook. Scott Lorenz provides
seven steps on just how to do it.
How Ghostwritten Books Promote Clients
Publicity expert Marsha Friedman interviews ghostwriter and author Michael Levin
on how ghostwriting a book may be used to effectively promote your business
Tactics to Get Your Products Stocked in Stores
It can be a tough sell to gatekeeping managers to place your product line on
store shelves. Marsha Friedman suggests tapping your customers' help for better
success in getting your goods to market.
Friendraising New PR Relationships
Social networking can be taken to a higher level, building public relations
foundations on mutually beneficial friendships. Dr. Dan Eller provides a four
step plan on how to make that so.
Marketing Yourself for a Public Relations Job
It's tough to land that first PR gig in a competive field. Mike Crawford shares
some tips on how to present yourself above and beyond the fray with a handful of
So, Where Are Your Sales?
There are few absolutes when it comes to sales
success, but public relations and marketing tactics are key players on the field
for winning sales, says expert Marsha Friedman.
How to Pitch Best for Media Placements
A newcomer to media relations may well worry how to tactifully approach that
first media contact. Arit Essien recounts five fundamental rules to help ease
the way for a novice pitch.
An Insider's Take on Talk
Talk radio offers outstanding opportunities for accessible and in-depth coverage
of your issues. Marsha Friedman provides insights in this interview with
Talkers Magazine publisher Michael Harrison.
The Case for a Reputation Protection Model
Case studies ranging from Tylenol, to BP, to sports superstars demonstrate that
a solid plan in place can help prepare for and recover from devastating crises.
Andrew Gilman comprehensively details how.
How A Title Change Can Transform a Story
Would Tomorrow's Another Day have outsold the epic Gone With the Wind? Scott
Lorenz shares tales of where simply renaming a book can give a second life to
your publishing success.
Is the Television Commercial Dying?
Tony Panaccio says it's what happens *between* commercials that's becoming more
important, as you target media relations towards the editorial side of
programming -- both saving money and boosting trust.
Social Responsibility and Public Relations
Public relations pros and aspirants are in a special position to advance causes
for good. Writer Anna Levy interviews 'green' agency head Anna Guyer on tips to
put three P's of people, profit and planet into PR play.
How to Get Better Media Coverage
You may be crafting your media release for wide distribution to print,
broadcast, and online media, but Steve Turner says you'll win better results if
you tailor your writing toward the needs of specific outlets and gatekeepers.
How Authors Can Promote Cookbooks on TV
Whether your new book is about old-world recipes, home decoration tips, or
rebuilding classic engines, Scott Lorenz has specific details on how best to
demonstrate your how-to text on television shows.
How to Effectively Promote Yourself
If you're to be an effective promoter, one of the most important products to
promote is yourself. Mark Macias details how to use your very best public
relations skills at networking events for your own good.
Prepare Yourself for Speeches & Presentations
There are two fundamental tips to be your best when presenting to the public,
says Andrew Gilman: 1) Practice till perfect, and 2) Avoid the myth that you'll
do better live than you do in rehersal.
Technology Public Relations in Turkey
Turkey is one of the fastest growing technology markets in the world. Feray
Alpay says this provides plenty of opportunity for those prepared to navigate
the unique cultural challenges.
How to Run Ethically Sound PR Campaigns
Publicists are typically under pressure to provide
fast and fabulous results for their clients. Steven Le Vineoffers five
tips on how to speed along while avoiding perilous shortcuts down hazardous
Present, and Future of Marketing & PR
In a wide-ranging interview with international marketing expert and author Al
Ries, 20-year PR veteran Marsha Friedman considers where the mercurial
marketplace has come from, and where it may be headed.
Why Marketing Campaigns Must Have Video
Video clips playing on your business website can entice visitors to stay
longer and buy more. Mark Macias explains how videos can showcase your
company and enhance customer experience.
The Art of Pitching to the Media
Matching your message to the right outlet may be like selecting the
perfect bottle of wine to complement your main dish. Regine Nelson has six tips
to help craft a tasty message the media might bite.
How Holidays Can
Drive Your PR Campaign
Whether it's Adopt-a-Shelter-Dog-Month or the birthday of a dead celebrity,
there may be a news hook just ahead on the calendar. Marsha Friedman suggests
ways to use special days to promote your company or cause.
How to UnGoogle Yourself
What's to be done when damaging false information about you or your
company hits the search engines? Mark Macias provides tactics on how to
respond when the bad search result is you.
Public Relations: Your Saving Grace?
A well-executed PR campaign is not a quick payday, but a long-term investment. Steven Le Vine
says the ticket to successful returns is to bank on perseverance, perspective,
Engine Optimization for PR Websites
If not well-ranked in the search engines, your site may as
well not exist as part of an online public relations campaign. This video
interview with SEO expert Chris Tucker provides optimizing tips.
Resonant Multicultural Messages
International marketers are challenged to find message themes
that connect with audiences across borders and cultures. This article and
video summarize research that works.
Book Excerpt: When the
Headline is You
Author Jeff Ansell says when reporters frame their stories, they'll frequently
cast newsmakers as characters in a story -- sometimes the hero, sometimes the villain.
It's a script you can help write.
Press Releases: Dead or
With all the players pitching their media ideas, it's tough to keep your
release in an editor's 'most wanted' file. Steven Le Vine has some insider
insights on how to polish your presser.
How to Get Your
Message on Talk Radio
Talk radio is a rousing way to reach a wide audience -- once you catch the
attention of producers at the gate. Marsha Friedman has six tips to best pitch
a topic and get yourself booked.
Promoting a Newly
One benefit of taking your company public is a chance to pique the interest of
business and financial media. Jim Barbagallo details the advantages and
pitfalls in all the attention.
How to Survive a
Many people can afford to take a break for the summer or other holiday
seasons, but that's a good time to boost your PR campaign with these seven
suggestions by Paula Gardner.
Your Message Content is
To capture the overloaded eye of media gatekeepers, website visitors, and
other key target audiences, Steve Jursa says to keep your communications
New PR Graduates:
Words of Advice
Breaking into public relations fresh out of college is as tough as it's ever
been, but Dick Pirozzolo has an insider's take on how to knock at open doors.
To Get the Media Interested in You
Take a good look around, and you may find any number of angles that would
pique the interest of media news hounds. Marsha Friedman has suggestions how.
Effective Are Your Media Releases?
Not very? Marsha Friedman says it takes more than hoping for magic, and she
shares several tips on how to use the best PR tools to get better press.
Why Getting on a Show
is So Important
Television viewers are quicker than ever to click-and-flash through
commercials. Marsha Friedman says it's key to get yourself seen as content
rather than an interruption.
Lessons Learned from
An old PR story goes, "You know you're going to have a bad day when you arrive
to find 60 Minutes at your door." A more modern take has Michael
Moore knocking, and Mary Doyle shares her own tale.
Appeals & Tactics
You have to win a potential target's attention amid a barrage
of thousands of messages daily, then quickly shepherd your audience to hear
and accept your point. Steve Van Hook helps pave the path with this video.
1982 Tylenol Crisis
Soterios Zoulas details the 80's story of cyanide-laced capsules
on store shelves, still serving as a landmark textbook case in effective
The ABC's of Marketing
Public relations is key in effective
marketing, so PR people need to speak the lingo. Just a dozen or so
terms and concepts get to the very heart of marketing, covered in this video
Six Best Public
Relations Writing Tips
Here are six sure-fire ways to liven up your PR copy and keep your reader
engaged. Even better, not a single writing suggestion mentions the words grammar,
spelling or punctuation!
How to Harness The Power
New media opportunities such as YouTube provide reach to millions of potential
viewers with your business, product or service. Scott Lorenz shares tips
and examples on how to make it work.
Why Even Bother
Pitching to the Media
Many messages to the media are zapped fast and easily as emails. Manminder
Dhillon has seven reasons why and how simply reaching for the phone may prove
Networking Changes Everything
Befuddled by terms such as retweets, hastags, and followfriday?
Diana Ennen has this primer on how social networks have rocked PR's world.
to Counter the Reporter Ambush
What do you do when surprised in your driveway by a confrontational
journalist and camera crew? First rule, says Mark Macias, is to avoid anger
Makes the News Media Run
Peering into the media mindset, communications expert CR 'Cataunya' Ransom
has five concise tips on how to keep your PR message newsworthy.
Tips for a TV Interview
It's no small amount of stress preparing for the blare of lights
and cameras, but Scott Lorenz takes away some of the worry with 22 tips on
what to wear.
Public Relations & Brand Development
When you launch or develop an existing brand, public relations
should play a critical role, advises Leslie McKerns with a brief how-to.
News Stories Like a Journalist
Just what goes on in a newsroom as stories are selected? Media
insider and author Mark Macias shares some winning guidelines for working with
Strategies for Small Business
It's tough for small business to pluck the plum media spots in a
PR campaign. Sheena Nix suggests to go for the low-hanging fruit instead.
Truth About Public Speaking
As you stand at the dais and scan the crowd, someone may be
picking at your presentation, possibly Ed Barks. He has some tips to polish
the PR Media Game
What is the secret behind the great media placements you strive
for? One thing is certain, says Vicky Gallion: don't count on any lucky
State of PR in Istanbul
Faray Alpay provides an informative insight into the shifting
economics and marketing tactics transforming public relations in Turkey.
In New PR Technologies
You can't be effective in public relations and ignore the facts
in today's high-tech world, advises Joanna Kulesa with three top facts to
Role of SEO in Crisis Management
You might minimize the up-top negative hits on search returns
with these optimization tips, courtesy of tag-team John Bernstein and Chesa
Good Clients Turn Bad
Sometimes a potential problem-client may be obvious right from
the start; other times a relationship may go sour. Either way, Pierce Mattie
has some tips.
to Communicate More Effectively
A secret of better communications is to apply the three
fundamental rules test. Dr. Thomas Klipstine of the University of South
Carolina details how.
Three C's of Credibility in Crises
For an aura of credibility during crisis situations, Jonathan
Bernstein says to project non-verbal cues of compassion, confidence, and
No-Hype Copywriting Techniques
Is it possible to be lively and appealing, yet truthful in your
potent sales writing? Marcia Yudkin says yes, with these detailed steps in
just how to do it.
to Win the Media's Attention
Want to grab the eyes and ears of a harried editor or reporter?
The answer is easy, advises John David: Simply say something worth hearing.
Reasons to Send a Media Release
Before you contact the media, make sure your item is newsworthy.
What makes good news? Scott Lorenz proffers a long list of ideas.
Website Traffic with Media Releases
Content is key for effective website appeal, but wherefrom does
all that content come?
Marcia Yudkin says recycled article archives are catchy.
Your Crisis Communications Plan
A bit of surefooted crisis planning in advance can help avoid the
high cost of missteps later, warns Gerard Braud, with this detailed how-to.
to Pitch Stories for Best Media Placement
CR 'Cataunya' Ransom
says five simple tips may help to maximize invaluable media response to your
to Write Search Engine Optimized Releases
A well-optimized media release will be written with both a search
engine and your readers in mind.
Margie Zable Fisher offers examples how.
Techniques for Generating Publicity
You can better grow a new business on a limited budget by
reaching out with these publicity tips from Mary Gormandy White.
Two C's of Effective Marketing
To better harness a silver bullet to success, Leslie McKerns says
to fire up two C's with a keen focus on your customers and competition.
Relations for Non-Profits
Tammie Ferguson says PR neophytes may get a break into entry
level public relations and even do some good with non-profit work.
Commandments of a Press Release
To help ensure that your news releases shalt win notice,
insider Bill Stoller decrees some shalt nots for preparing your media
Tips for Creating World of Mouth PR
CR 'Cataunya' Ransom
has a handful of suggestions on how to boost the buzz of your marketing
campaign through some basic PR tools and tactics.
Core Media Relations Strategies
Charlotte Tomic has two handfuls of tips and
tactics that have stood the test of time, to help ensure your successful media
Working with charitable events and causes can be an effective way
to jump-start your publicity campaign, with some tips provided by Diana
Prevention Through Foresight
The secret to effective crisis management, warns Mark Grabowski,
is to be prepared *before* Michael Moore or 60 Minutes knocks on your
Your sales may soar if you can score a placement
in O Magazine, using the specific suggestions from Susan Harrow; well
applied to other media too.
PR Still Remains Strong
Even in the wake of sometimes turbulent new media developments,
the fundamentals of public relations still hold fast, says PR veteran Steve Simon.
Tips for Branding Your Company
Looking to polish up your place in the market? Leslie McKerns
provides 25 effective ways to enhance your company's name recognition and
To Improve Your Team's Writing Skills
Your team can't write? Join the club. But here's some help as
Ann Wylie provides five top tips to keep good writers and make poor writers
a Multicultural PR Campaign
CR 'Cataunya' Ransom
has five solid tips on how to give your brand an advantage in the richly
diverse multicultural marketplace.
Press Release is Alive and Well
Belay the wake and call off the funeral; Christopher Parente
advises there's still plenty of kick in a well-prepared release.
Gamble on Your Creativity
Failure to test your
creative campaigns before they launch can lead to wasteful efforts that can damage a company's
reputation, says Tim Lines.
More Media Coverage?
The secret to winning an editor's ear, says Robert Bernarduci, is
to strategically start using a selection of eight F-words.
Publicity is Worth Its Weight in Gold
Just starting out on a shoestring? Geoff Simon offers a roster of
tips to attract free attention for your fledgling efforts.
Improve Your PR Writing Skills
If you're looking for a formula to polish your way with words,
Daphne Gray-Grant suggests a visit backward to a 5th grade mathematics lesson.
for the 60s Set
Every few seconds another of
the 78-million US baby boomers turns 60. CR 'Cataunya' Ransom tells
how to tap this valuable market.
Baby Steps to Powerful Marketing
Leslie McKerns describes how to walk your way to marketing
success with seven simple feats.
Techniques for Media Interviews
To ensure successful relations with reporters and crowds, John
Millen recommends tactical tools of crossing the bridge or waving your flag.
Technology to Make Reporters Happy
Malaysian journalist Eng Swee has some tips for best working with
reporters, which should resonate with PR practitioners around the world.
Technology Thought Leadership
Effective analyst relations can reinforce media campaigns,
increase industry visibility and fortify your companyís market vision, says
Through the Workday
Effective internal communications may be just the jolt to
motivate sluggish employees. Tonya Bacon shares some wake-up tips.
the Right Picture for the Media
A media release accompanied by a perfect selection of photos may
boost your chances of publication. Photographer Simon Apps has some helpful
Effective Content for PR & Marketing Materials
Crafting copy for your catalogs or website needn't be a chore.
Marcia Yudkin says with the right tools and tactics, it can be fun!
Publicity Can Dazzle the Public
What does a publicist do to generate dazzling star power? Leslie
McKerns explains the job in nine-points.
Balancing Act of Announcing Bugs
There is an art in the act of
when and how to publicize software security vulnerabilities, so described by
Talk Costs Careers & Credibility
Your next PR disaster may only
be a few careless words away, warns PR analyst and author Gerry McCusker,
tracker of PR gaffes from all over the world.
Celebrities and their
fans share an intertwined bond that can be sweetened with some
useful tools and tactics, as detailed by fan site moderator Kieran Bailey.
the Media Go Too Far
you do if reporters break the rules? Get in the game and fight right back with guidelines advised by crisis manager Jonathan Bernstein.
Outreach campaigns on a shoestring can be powerfully effective if
you start from the soil up. Kyle Potvin says it's as simple as mastering three
The Role of
PR for Technology
Today's new technologies rely on public awareness and support to
thrive and survive, say industry analysts Patti Hill and Duana Welch.
Is your message consistently set aside in the media shuffle?
Kelly Davis suggests some strategic forethought may help you stand out in the
by Media: A Roster of Do's & Don'ts
If your client is knee-deep in legal crisis or litigation woes,
there are several steps or missteps that might help or hinder, says Jonathan
Plans for Small Business
As the mirror sticker says, crisis situations may be closer than
they appear. That's the warning of Ellie Whims, with a guideline for a
You worked hard coming up with just the right company name. Now
punctuate it with an effective tagline, using Marcia Yudkin's 10-spot
Tours: A Playbook
Need a plan to put your company news personally to the
media? Then hit the road with an effective outreach campaign, advises
Out of Your Rut
If you're bogged down in routine malaise and can't find a
creative spark, it may help to apply six ennui busters, courtesy of Scott
Art of Mea Culpa
Strategic communicator and attorney Richard Levick considers how
your clients can -- and sometimes must -- apologize for their mistakes.
Tips for Using Photos & Graphics for Public Relations
The right snapshot can help snap up a busy editor's pick of your
media release. Joan Stewart offers a how-to primer for eye-popping
Public Relations Career X Factor
You've completed your studies and are ready for that entry level
PR job. Now is the time to make your mark, with some advice from Cori McKeever.
to Write Microcontent for the Web
It's the little things that make for effective online
communications. Ann Wylie provides a primer on the micro-messaging tactics
that help get the word out.
New Generation of Public Relations
It's a new era in PR and time to break the old modes and models,
says Patti Hill, in this fresh take on what's hot and what is not in public
to Make Your Website Name Sizzle
Are all the really good domain names taken? Marcia Yudkin says with
a little creativity, you can still stake a distinctive mark.
Passion in Your Public Relations
PR gets much power from a sense of purpose and zeal, says N.
Chandramouli, with a perspective from India on the fundamental pillars of
and the Broadcast Media
You might want to connect with top broadcast outlets, but just
why should they want to talk to you? Andrew Harvey knows the reasons.
An Online Newsroom
To effectively lure reporters to your newsroom pages, you need to
carefully craft a site the media will love, says Bill Stoller with some how-to
Names Really Do Matter
A rose by another name may smell as sweet, but would anybody sniff
it? Marcia Yudkin offers tips on choosing the right moniker for effective
promotion and PR.
to Write a World-Class Media Release
Don't get lost in the pile. Ann Wylie offers a handful of tips to
help make your next media relations piece get an editor's grab.
James Peggie explains that SERM is about search engine reputation
management, with a few steps on how to do it right.
Just how can you win the attention of busy editors and reporters
as they flick through reams of media releases? Peter
Turkington says friction makes a spark.
In a fast-tech marketplace that expects instant results, Mike
Ference suggests tapping your traditional chamber of commerce and business
US Hispanic News Media
Jesus Hernandez Cuellar offers a ten-point list of suggestions to
help ensure effective relations with the Hispanic media.
New Rules for Public Relations
When the budget gets tight, it's time however tough for PR to
keep rolling. Blake Miller considers changes and challenges in public
Benefits of Being
The secret to maximizing the results of your PR team and
consultants is to be concise and clear in just what you hope to achieve, says
Perfect Media Package
A well-framed story is a gift every reporter is happy to receive.
Margie Fisher offers ten best tips on how to wrap and deliver your media
'Me Too' Marketing
You can be an innovator rather than an imitator by developing a
creative marketing hook. Marcia Yudkin says to put your competitive advantage
Releases for all Occasions
The needs of
editors and reporters come in all sizes and shapes. PR insider Bill Stoller
advises to fashion your release for just the right fit.
You Don't Know about PR Can Hurt You
And hurt you bad, says PR veteran Robert Kelly. His
prescription: go beyond the superficial tools of public
relations, and work to alter public perceptions.
Truth about PR Disasters
It used to be the job of public relations professionals to fix PR
disasters -- now they often just perpetuate them, says Gerry McCusker in this
Your Networking to Work
It's an overused word but an underused tool, notes avid
networker and author Pari Noskin Taichert. Sharpen up your own networking
skills with Pari's six pointers.
Wildcard Marketing Strategy
Small business managers may get the sweats
over the PR puzzle. Dali Singh says
dry those palms and start your journey to success with a few simple steps.
Strategies for Online PR
Before PR pros may claim online proficiency, they should master six key
technological tools. Dee Rambeau walks us through a high-tech labyrinth.
Public Relations Across
can be tough enough to communicate well on the home turf, let alone across the
sea. Neil Payne has
some tips to help pack your message abroad.
the Credibility of Your Web Site
Your online presence may frequently be your
first and only chance to make a good impression. Marcia Yudkin shares five tips
to help make it count.
The Road to
Having a hard time striking that creative
spark? By way of road trips or power napping, Kyle Potvin says we might meet our muse in the oddest places.
Press Releases are a
Colossal Waste of Time
Why be one more page on the pile?
Publicity expert B.L. Ochman says a well-written pitch letter may be the key to
get beyond the media gatekeepers.
the Small Stuff
What may seem a trivial bit
could be a nugget of gold to the right reporter. Carolyn Moncel
advises it's the small details that often generate big stories.
From Thin Air
Don't just sit around waiting
for news to happen. Get creative and stir it up yourself, says
PR insider Bill Stoller.
Some Crisis Plans Miss the Boat
Poor crisis planning can most
certainly sink a company. Tim O'Brien hoists four tips to chart
for what rough seas there be.
Sweeten Up the K*I*S*S Rule
Taichert says KISH to complicated copy. This "bad
girl" of PR suggests to keep it simple, honeybunch.
Place in the New Millennium
Public relations can be a powerful business booster when 21st
century tools and tactics are engaged, says Robert Kelly.
Pitching Your Product is
Everyone in the world may want, use, and
need your product or service -- but so what? Marcia Yudkin says it takes
interesting bits to get media bites.
the Taint of Corporate Scandal
The stench of a few bad eggs can poison the business
atmosphere for us all. PR veteran Robbie
Vorhaus says the best way to combat corporate mistrust is with the rinsing
spin of truth.
to Improve Your Media
You want to connect well
with reporters -- that's
your duty and your challenge as a PR professional. Peter Granat
has ten best tips to make it so.
Press Releases to Show
up in Search Engines
search for your key
words may return
ten-thousands of hits.
Are you in there
somewhere? Marcia Yudkin
shares some hints for
coming in tops.
to Use a PR Pro &
How to Hire One
Do you really need to
pay-up and retain the
services of a PR person?
If you're sure you must,
girl" Pari Noskin
Taichert offers ten
questions you should ask
right up front.
It's good to be known,
but it's even more
profitable to be wanted.
Robert Gelphman shares
some marketing insights
into the art of becoming
wanted through effective
Steps to Counter a
Your company is in
crisis. What do you do?
Where do you start? Who
you gonna call? Abbe
offers six starting
points in this crisis
Your great media
placement has come and
gone. The article was a
hit, but now it's
history, right? Not so,
says Kelle Campbell.
Recipe for Marketing
to serve up and dish out
your new company? It
takes the skill of a
master chef to create a
stir. Peter Granat helps
plan a menu for
marketing strategy, and
explains why PR is an
Media Coverage to Trade
shows and industry
conferences can be
newsworthy events, if
they're planned and
packaged right. Really.
Ian Smith describes four
steps to get the media
interested in yours.
Find your focus for an
effective campaign. The
"bad girl" of
PR, Pari Noskin Taichert,
offers a four-point
primer for public
to Pitch Like a Pro
the press release, says
PR insider Bill Stoller.
Instead wind up and toss
the perfect pitch letter
if you want a media
grand slam. Here's how.
is Public Relations?
nothing magical about
well-seasoned PR pro
Robert Kelly. In fact,
it's a natural
Pointers for Powerful
to unleash the full
potential of your
presser? Pari Noskin
Taichert advises us to
have a little fun and
let the dinosaurs out to
Stunts Still Earn
may rain on your parade,
and fists might fly over
mismatches, but penguins
pummeling Bill Gates is
a great media draw.
Marcia Yudkin shares a
take on staging
To Write a Winning Op-Ed
well executed and
op-ed may well be among
the most underutilized
tools in the PR arsenal.
John McLain has some
surefire tips on op-ed
the Myth of the Press
not knocking the value
of a well-written
presser, but PR insider
Bill Stoller says a
media release is one of
the *last* things you
should be thinking
Career in Public
you're thinking about a
future in public
relations and looking
for a compass through
the rocky terrain ahead,
Robert Kelly offers a
by-the-number plan to
get your PR career off
to a good start.
Steps to Better Media
with the media may always
be a challenge, but it
doesn't have to be
complicated. Kyle Potvin
offers a simple plan for
better media placement
We've met the enemy, and
it is us, says Andy Marken.
Here are ways we hurt
ourselves through shoddy
media releases and
relations, and how we
might improve the matter.
Public Relations Can Help
You can find a payoff if
you only move your
audience in the right
effective PR tactics.
Robert Kelly shares how.
the Mailbag: What Am I
"I've been extremely
successful at getting
coverage for my clients,
but is that all
there is to PR? I feel as
if I should be doing more,
but I'm not sure what it
to Stage Great Media Events
concept to finish,
successful media events
require careful planning and
PR event specialist
Andrew Garlikov says make it
easy for the media, and
they're more likely
does the PR Client REALLY
Want, and Why?
may not say it, they may not
even know it. But our
clients do expect something
substantial in return for
their PR investment. Robert
Kelly says sound strategies
and tactics will bring about
for a Business Recovery?
the going gets tough, the
tough haul out the heavy
firepower. Robert Kelly helps
plot a plan for sure-fire PR
tactics in hard times.
Fresh Tech Media Plans
and media relations for
high-tech companies require
some specialized tools. Mark
Coker provides a comprehensive
checklist for tech PR
pros, with some useful tips
for the rest of us too.
to Hit the Public Relations
Kelly provides a 12-point plan
to nail your PR target with the
very first shot.
the Mailbag: What's Your Best
Job Interview Tip?
trying to schedule interviews
with larger PR agencies in my
home city. Do you have any tips
for my first 'real world' job
thing, right here.
About a Future in Public
a solid foundation of PR basics
and you'll withstand the tests
of time and weather. Robert
Kelly offers a career blueprint.
Forget all the airy definitions
and rationales. The bottom-line
for effective public relations
is advancing the company
bottom-line. Andy Marken says
it's all about delivering value.
PR Opportunities on Slow News
Sitting in the doldrums with
nothing new to promote? Take a
fresh look at your old tactics
with a wealth of suggestions
from Roni Singleton.
Public Relations Can Be The
Antidote for Small Business
is a frequently overlooked
reason why a small business
fails? Simply bad
communications. Robert Kelly has
some leads on how to nudge your
business toward success.
a Killer Online Newsroom
Studies show most online
newsrooms fail to meet
journalists' needs. Kay
Bransford shares the top three
ways to be among the best online
resources when reporters come to
The Dan Rather Rule for
answering reporters questions? A
five-second trick for beating
writer's block? What McDonald's
opening was carried live
nationwide on three TV networks?
Your PR Copy Trim and Sleek
Your prose will sizzle if you
chop some of the fat and keep
your message lean and clean.
Wordsmith Kelle Campbell shows
how to take a cleaver to excess
Up! How to Pitch Your Media
Whether to use fastballs,
curveballs or wild pitches to
score with news media. Media
expert and baseball fan Jon
Greer throws out some
suggestions on how to hit a
media placement homerun.
the Mailbag: Should I be a PR
Internships can give a big boost
up your career ladder in public
relations. Lots of leads and
links, and don't miss the 'best
tip' for making the most of your
Relations for the New Entrepreneur
this fundamental primer for
entrepreneurs just finding their
feet with public relations,
author Jill Lublin prescribes
seven basic steps for becoming
Your Public Relations Investment
yourself this question: why do
we use PR anyway? It's
expensive, it's time consuming,
and it often bombs. Here are
five tips by Robert Kelly to
help you invest wisely and come
closer to the PR bullseye.
Your Way Around Media Crises
Some compare working in the middle
of a media frenzy to a three-ring
circus, others to outright
warfare. Richard Perry says no,
it's a hockey game.
The 'Weakest Link' in PR
Fuzzy objectives can be the
weakest link in a public
relations campaign. Mitchell
Friedman says g'bye to
shoddy goals and welcome to
sharper strategies through a bullet
list of definitive planning tools.
Relations and (or) Advertising
Your message is
urgent. Your target is set. Your
method is debatable: Should you use
public relations? Should you use paid
advertising? The answer, says Michael
Driscoll, is it depends.
Once upon a time,
a CBS newsman had a clever idea. The
best way to get a company's story out,
is to tell it like a story. Everybody
comfy? Well, listen to how Robbie
Vorhaus does it.
the Most of Media Interviews
Media interviews can be a PR boost or
bust. A few moments of preparation can
help avoid months of fallout and
clean-up. Media training expert Jim
Cameron gives a straight take.
Praise of Secrecy
Stop the muddle-headed deception: proper
PR ethics are not grounded in
"honesty, accuracy, integrity and
truth," says Peter O'Malley in this
Public Relations: Not an Oxymoron
desk is frequently a company's
conscience. Itís not always a
popular spot to be in, but itís an
important job. Done well, you can
help navigate an
organization to clear skies and
treasure. Done wrong and you all hang
Coups and Capers
Public relations is an inexact science.
Sometimes it sizzles, other times it
fizzles. Some ideas are immortal, others
are fatal. Take a look at these PR
wonders and blunders.
Business is Booming
The worldwide revenues of the
top 50 PR firms have more than
doubled over the last three years. These
firms serve many of
the world's largest clients. They
have state-of-the art resources. They
have the jobs. Look here.
(and Whether) Goes PR
jobs in Public Relations weather
the economic storm? Are those
lightning bolts on the horizon? Your
PR Guide responds to pertinent
questions posed by a PRSA member.
Who Needs it? You Do!
It's not only the big players.
Public relations tactics are for the
rest of us too: on the job hunt,
publicizing fundraisers, tilting at
social windmills, or just grabbing
Future in Public Relations
Who has a future in PR, what gets you
started, where to find career support
when the going gets rough, and why you
should even bother. Lots of details and
links in this four-part article.
the Hits on Your PR Site
Attract a throng of eager visitors to
your online PR pages by offering a menu
of delights. And follow the lead of some
of the industry's best.
Hope for the best, prepare for the
worst, and always seek an opportunity in
the middle of your crisis situations.
Look at these classic examples.
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