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Ten Steps to Better Media Relations

Connecting with the media may always be a challenge, but it doesn't have to be complicated. Kyle Potvin offers a simple plan for better media placement results.
Extra: Your PR Toolbox

Press Releases for All Occasions

The needs of editors and reporters come in all sizes and shapes. Public relations insider Bill Stoller advises to fashion your press release for just the right fit.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

 
More Features
Your career future in public relations: how to get started and win.
A best interview tip for landing a PR job.
PR: Who needs it? Small business, social causes -- you do!
Ethical public relations: An oxymoron?

               Media Releases are a Colossal Waste of Time

Why be one more page on the pile? Publicity expert B.L. Ochman says a well-written pitch letter may be the key to get beyond the media gatekeepers.
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    Essentials of PR



Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...




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