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Online PR & SEO: Really The Same?
	The differences of PR and search engine optimization may seem stark as left and right, but Amanda DiSilvestro says the best results come when they join hands to get the job done. Extra: Your PR Toolbox

Social Media: More Than Promotional
More than just a means to promotional messaging, Eddie Velez says social media can help with customer retention and online reputation, while also reducing administrative costs. More: Public Relations Coups & Capers Just look at these PR wonders & blunders.

More Features

Your career future in public relations: how to get started and win.

A best interview tip for landing a PR job.

PR: Who needs it? Small business, social causes -- you do!

Ethical public relations: An oxymoron?

In Brief: How to Choose Between PR & Advertising
	While each has their own ups and downs, the differences between public relations and advertising are clear, and Steve Turner says how they differ matters to the tactics of a successful campaign. Tool: International PR Best Links: Jobs in Public Relations

Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

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Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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