PR Toolbox
Your Public Relations toolkit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more.

PR Glossary
Come to terms with the fundamentals of public relations: What is PR? What's PR's part in Marketing? Who's involved in Government Affairs?

Beginner's PR Resources
Basic resources for Public Relations beginners including education, internship opportunities, employment links, reference materials.

How to Survive a Seasonal Slump
Many people can afford to take a break for the summer or other holiday seasons, but that's a good time to boost your PR campaign with these seven suggestions by Paula Gardner.

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Your Message Content is Still King
To capture the overloaded eye of media gatekeepers, website visitors, and other key target audiences, Steve Jursa says to keep your communications customer- centered.

Six Best Public Relations Writing Tips
Here are six sure-fire ways to liven up your PR copy and keep your reader engaged. Even better, not a single writing suggestion mentions the words grammar, spelling or punctuation! 

New PR Graduates: Words of Advice
Breaking into public relations fresh out of college is as tough as it's ever been, but Dick Pirozzolo has an insider's take on how to knock at open doors.

How To Get the Media Interested in You
Take a good look around, and you may find any number of angles that would pique the interest of media news hounds. Marsha Friedman has suggestions how.

Why Even Bother Pitching to the Media
Many messages to the media are zapped fast and easily as emails. Manminder Dhillon has seven reasons why and how simply reaching for the phone may prove better results.

Social Networking Changes Everything
Befuddled by terms such as retweets, hastags, and followfriday? Diana Ennen has this primer on how social networks have rocked PR's world.

PR Strategies for Small Business
It's tough for small business to pluck the plum media spots in a PR campaign. Sheena Nix suggest to go for the low-hanging fruit instead.

Public Relations for Non-Profits
Tammie Ferguson says PR neophytes may get a break into entry level public relations and even do some good with non-profit work.

Five Tips for Creating World of Mouth PR
CR 'Cataunya' Ransom has a handful of suggestions on how to boost the buzz of your marketing campaign through some basic PR tools and tactics.

Traditional PR Still Remains Strong
Even in the wake of sometimes turbulent new media developments, the fundamentals of public relations still hold fast, says PR veteran Steve Simon.

Simple Techniques for Media Interviews
To ensure successful relations with reporters and crowds, John Millen recommends tactical tools of crossing the bridge or waving your flag.

Raising Your Profile
Is your message consistently set aside in the media shuffle? Kelly Davis suggests some strategic forethought may help you stand out in the crowd.

The Public Relations Career X Factor
You've completed your studies and are ready for that entry level PR job. Now is the time to make your mark, with some advice from Cori McKeever. 

A New Generation of Public Relations
It's a new era in PR and time to break the old modes and models, says Patti Hill, in this fresh take on what's hot and what is not in public relations. 

Putting Passion in Your Public Relations
PR gets much power from a sense of purpose and zeal, says N. Chandramouli, with a perspective from India on the fundamental pillars of success.

Microwaveable Marketing
In a fast-tech marketplace that expects instant results, Mike Ference suggests tapping your traditional chamber of commerce and business networking groups.

The Benefits of Being Brief
The secret to maximizing the results of your PR team and consultants is to be concise and clear in just what you hope to achieve, says Barry Walton.

The New Rules for Public Relations
When the budget gets tight, it's time however tough for PR to keep rolling. Blake Miller considers changes and challenges in public relations strategies.

What You Don't Know about PR Can Hurt You
And hurt you bad, says PR veteran Robert Kelly. His prescription: go beyond the superficial tools of public relations, and work to alter public perceptions.

PR: The Wildcard Marketing Strategy
Small business managers may get the sweats over the PR puzzle. Dali Singh says dry those palms and start your journey to success with a few simple steps. 

Ethical Public Relations: Not an Oxymoron
The PR desk is frequently a company's conscience. It’s not always a popular spot to be in, but it’s an important job. Done well, you can help navigate an organization to clear skies and treasure. Done wrong and you all hang together.

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