Job
opportunities in Public Relations
will remain strong in the upcoming
years, so predicts the United
States Bureau
of Labor Statistics. Growth in
PR jobs is expected to increase at
a higher rate than the average for
all other jobs combined.
The
future looks especially bright for
PR professionals with particular
expertise in science, technology,
finance, medicine, international
affairs, and other such
specialized fields.
Key
present and future employers for
PR workers include businesses,
government agencies, schools,
universities, hospitals, and other
larger organizations that require
their own internal public
relations department. Thousands of
public
relations agencies large and
small provide services to clients
locally and worldwide, employing
tens-of-thousands of PR
professionals.
Some
of the largest U.S. public
relations firms are based in
business, media, and government
centers of New York, Los Angeles,
Chicago, and Washington, D.C.
There
are more than 122,000 PR
professionals working in the
United States. About two-thirds of
those work in service industries
such as public relations firms,
advertising agencies, health care
organizations, educational
institutions, and social service
organizations. Others work for
manufacturers, financial
institutions, and government
agencies. About 13,000 PR
consultants are self-employed.
The
median salary for a PR specialist
is about $35,000 -- though the
upper 10 percent of PR pros earn
$71,000 and upwards.
Public
relations positions around the
world provide new opportunities
with ever increasing international
business and cross-cultural
relations. Global
organizations such as the Public
Relations Consultants Association represent some of
the largest international public
relations employers.
There
will be no shortage of
opportunities for public relations
professionals with the proper
education, experience, and
aptitude who are willing to work
hard for their place in the
industry.
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