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Your Future in Public Relations
Part 1: Where it is and how to get a piece of it
 
 More of Your PR Future
• Part 2: When it's rough
• Part 3: What you need
• Part 4: How to look
 
 Related Resources
• PR Business is Booming
• PR Job Links
• PR: Who Needs It? You!
 
 Elsewhere on the Web
• US Bureau of Labor Stats
• PR Career Guidance

Job opportunities in Public Relations will remain strong in the upcoming years, so predicts the United States Bureau of Labor Statistics. Growth in PR jobs is expected to increase at a higher rate than the average for all other jobs combined. 

The future looks especially bright for PR professionals with particular expertise in science, technology, finance, medicine, international affairs, and other such specialized fields. 

Key present and future employers for PR workers include businesses, government agencies, schools, universities, hospitals, and other larger organizations that require their own internal public relations department. Thousands of public relations agencies large and small provide services to clients locally and worldwide, employing tens-of-thousands of PR professionals. 

Some of the largest U.S. public relations firms are based in business, media, and government centers of New York, Los Angeles, Chicago, and Washington, D.C.

There are more than 122,000 PR professionals working in the United States. About two-thirds of those work in service industries such as public relations firms, advertising agencies, health care organizations, educational institutions, and social service organizations. Others work for manufacturers, financial institutions, and government agencies. About 13,000 PR consultants are self-employed. 

The median salary for a PR specialist is about $35,000 -- though the upper 10 percent of PR pros earn $71,000 and upwards.

Public relations positions around the world provide new opportunities with ever increasing international business and cross-cultural relations. Global organizations such as the Public Relations Consultants Association represent some of the largest international public relations employers.

There will be no shortage of opportunities for public relations professionals with the proper education, experience, and aptitude who are willing to work hard for their place in the industry.

  Next page > When the going gets rough > Page 1, 2, 3, 4





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