CR 'Cataunya' Ransom
good thing is that media outlets are scramming for news stories to capture
and KEEP their audiences. What this means is that right now is an
excellent opportunity to receive some FREE publicity and almost everyone
could use a freebie in this economy.
So just how do you impress the media today? Well, one thing for sure you
better not be wasting their time. Virtually, every media outlet from
television, radio, magazines, even blogs are operating with fewer staff.
They still have the same deadlines and massive work to do, but without as
Your pitch has to be of relevance and importance. If not you will surely
find yourself on a blackball list and believe me these days it will take
even more than a phone call from President Obama to get you off.
There are some reasonable measurements to take to remain newsworthy.
Following these steps will help to stay on the media's good side and off
the blackball list.
1. Reality Check - Are
you aware of what is going on in the news? Seriously, have you done a self
reality check to make sure that you are up to date on the latest news
happenings? You can't make the news if you don't understand what is going
on surrounding the news. Trust me most reporters and producers know when
you are out of check with reality.
2. Win-Win Match - In order to receive free publicity from a media
outlet you need to offer win-win match solutions to cover news about you.
Pitching a storyline that does not match a media outlet's target audience
is the fastest way to land on a blackball list. Also make sure that you
are pitching reporters who cover news related to your pitch. Reporters
don't pass on news to other reporters because it fits their category
better; they simply toss your bad pitch.
3. Create News - There are so many social media resources to create
news buzz. Try starting a company blog, put some videos on YouTube, or
connect with others on Stumbleupon or Twitter.
4. Promote News - Most story ideas in the media are created from a
press release. Make sure that you actively promote news to attract the
media to cover stories on you.
5. Monitor News - Staying on the pulse of rising news stories is an
entry to pitch and promote news to receive coverage. When it comes to
breaking news stories the media always seek topics on related subjects to
add to the story.
Remember the media runs on
news and you have to stay newsworthy to be of benefit. Keep pitching!
Ransom is the Co-founder and Chief Marketing Officer
Communications, Inc. in metro Atlanta, Georgia.
CR consults clients and speaks to audiences relating to
global marketing and public relations practices. CR is the creator of
Mega Powerhouse Marketing system at www.megapowerhouse.com
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