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by
CR 'Cataunya' Ransom
Mosnar
Communications
 When
you were a kid do you ever remember doing tasks out of the goodness of
your heart? The answer to this question would probably be no. Things have
not really changed that much even now. What would make employees love to
brag about the products and services you offer? Even better, what would
make customers brag about the products and services you offer? The answers
here are very simple. What's in it for me? If you feel that just
giving employees a paycheck is all it takes, then you have tons to learn.
Think that customers are just satisfied with purchasing and receiving
products and services? Then think again because customers are demanding
much more.
A word of mouth marketing PR campaign could increase profit margins for
your business instantly. It would allow customers and employees the rights
to brag about your company to everyone they know. The best endorsement
always comes from a happy customer or happy employee. Major corporations
are now catching onto this theory. Opting to cut back on big celebrity
advertising budgets to enforce word of mouth marketing PR campaigns.
How do you start a word of mouth marketing PR campaign?
Step 1. Establishing Excellence
First thing is to build an excellent product or service. If your products
and services suck there truly is nothing to talk about. Make sure that
products and services are truly worth talking about and standup to every
endorsement given.
Step 2. Appreciation Approval
Reward customers and employees for promoting products and services. Let
them know that you value them by offering special rewards for referrals.
Create contests, discounts, giveaways, cash, etc. Employees and customers
go wild for referral rewards! Big banks often give their business
customers cash bonuses for referring other business customers.
Word Of Mouth Marketing PR Campaign Example:
"YOUR Company's Name Here" Offers Existing Customers V.I.P
Status
"A promotional discount to show appreciation to customers, including
friends and families."
Step 3. Get Free Publicity
Inform the press about your special giveaway offerings to your customers.
Put your products and services in hot demand by making your offerings
exclusive to customers only! The trick here is to get potential customers
to become new customers and receive the exclusive offerings available to
customers only. A press release will put you on the fast track when
promoting a word of mouth marketing PR campaign.
Step 4. Communication Follow Up
The Internet is the hottest engine that every business should have and
use. Continually thank customers and employees for loyalty and dedication.
Use email campaigns to communicate with customers and employees.
Step 5. Blog Control
Enforcing a blog in a word of mouth marketing PR campaign is a neat way to
communicate with customers. This allows you to gather feedback and handle
important issues. Always be certain to monitor your blog regularly to
correct any damage control. Overall blogs are great communicational and
promotional resources.
A word of mouth marketing PR campaign is a simple solution to incorporate
to generate revenue. The possibilities are limitless when one person tells
everyone they know about your products and services. Create a buzz
surrounding your company with a word of mouth marketing PR buzz today!
CR "Cataunya"
Ransom is the Co-founder and Chief Marketing Officer
of Mosnar
Communications, Inc. in metro Atlanta, Georgia.
CR consults clients and speaks to audiences relating to
global marketing and public relations practices. CR is the creator of the
Mega Powerhouse Marketing system www.megapowerhouse.com
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