Enhancing your organization's participation and position within a
community through outreach efforts for the mutual benefit of the
organization and the community. See Public Affairs below.
Maintaining relations with the public, government agencies, news
media, employees, shareholders, and other affected parties on behalf of
an organization involved in a crisis situation. See here
for more information on crisis management.
Typically representing an organization's management to inform and
motivate the organization's employees through internal communications,
training, awards programs, and other events.
Representing an organization's interests to governing bodies and
regulatory agencies, often through direct "lobbying" efforts,
and also through public affairs and other PR activities building issue
Serves as a conduit for information flow between management and the
ranks. Grounded in communication theory, IC taps tools of
newsletters, Intranet pages, management memos, position statements,
presentations and special events to disseminate information
regarding company updates, management policies, Human Resources issues
& benefits, business initiatives, crisis management, etc.
Developing confidence and positive relations for your organization
with investors in the financial community. Also called Financial
Relations and Shareholder Relations.
Within the four P's of Marketing (Product, Price, Place, Promotion),
PR helps meets the marketing communication needs of promotion (along
with components of the other P's) to advance sales of products and
services. PR plays a role in advertising, publicity, packaging,
point-of-sale display, trade shows, and special events. Also called
Conducting outreach or responding to the news media on behalf of your
organization or client. Media relations is often considered a
specialized function within a public relations campaign.
Involving your organization in the development of public policy, or
helping to adapt your organization to public expectations. Public
Affairs is sometimes used synonymously to refer to public relations
activities (especially in the government and military). The Public
Affairs Council defines more here.
There are many definitions of Public Relations, ranging from the
profound to the profane. In a phrase (courtesy of the Public relations
Society of America), "Public relations helps an organization and
its publics adapt mutually to each other." The PRSA has much more
to say on the matter here.
For a glimpse of how PR pros -- sometimes irreverently -- define their
own trade in 45-words-or-less, take a look here.
Furthering your organization's or client's interest through
target-media coverage of strategic messages and events. A good publicist
knows how to work the angles for free media coverage.