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Featured Articles on Public Relations

Media Tours: A Playbook
	Need a plan to put your company news personally to the media? Then hit the road with an effective outreach campaign, advises Kristin Duskin-Gadd in this how-to media tour primer. Extra: PR Coups & Capers

Rise Out of Your Rut
If you're bogged down in routine and malaise; if you can't find a spark for fresh creative ideas; or if you're just plain bored; it may help to apply six ennui busters, courtesy of Scott Lorenz. More: Your Public Relations Toolbox Tips, tools, and tactics of the trade.

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Your career future in public relations: how to get started and win.

A best interview tip for landing a PR job.

PR: Who needs it? Small business, social causes -- you do!

Ethical public relations: An oxymoron?

Tag Line Calisthenics: Buffing Up Your Business Name
	You worked hard coming up with just the right moniker for your company. Now punctuate it well with an effective tagline. Marcia Yudkin provides a 10-spot exercise assessing a sample of tags. Tool: How-to PR Library Best Links: Jobs in Public Relations

Essentials of PR

Public Relations Article Archive
How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

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Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

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